Which new feature did Amazon Prime Video roll out in January 2024 in the US and February in the UK?

In a move that might make you miss the good old days of ad-free binge-watching, Amazon Prime Video is introducing ads into its streaming service starting Jan. 29, 2024, in the US and Feb. 5, 2024, in the UK. For those who prefer their drama without commercial cliffhangers, there’s an option to keep the screen ad-free – but it comes with a price tag. In the US, viewers can avoid ads by paying an extra $2.99 monthly, while UK viewers must shell out £2.99 per month.